Through the Years with FIRST IDEAS...
a story of growth & development, of new ideas which are always a little ahead of the times, always creative, always innovative

 

In the beginning...

Since our company was founded in 1924, home has been 991 Broadway, a landmark Albany building guarded by Nipper, world-renowned RCA mascot. In fact in 1948 our parent company, RTA Corp.became one of the first distributors of RCA Consumer products in the US. Over the years, in addition to RCA,we’ve distributed many major brands including Whirlpool, Kodak, Panasonic, SONY, Atari, Coleco & Nintendo. In the ‘70s, seeing that electronic & appliance distribution had a limited future, we changed focus & began to market & distribute lifestyle furniture, micro-electronics & giftware.

 

the '70's

Randix was incorporated in 1976 as a private label manufacturer of micro-electronic devices which married cutting-edge technology with contemporary design. During the next 12 years, we brought these brands to market, finding great success with major retailers, catalog chains & consumers.

• TIME TRAVELER  • SOUNDAROUND  • CARLO BRUNI  • BANDLEADER  • AUDIOLOGIC

 

the '80's

The Tomorrow Company was incorporated to design & market contemporary lifestyle
furniture with the emphasis on space-saving multi-purpose styles. Move-around shelving units
that needed no wall fixtures, tables that doubled as storage spaces, flipped up to the wall
or out to provide extra room as well as compact home/office systems were enormously popular
from the get-go. Conrans, Macy’s, Wanamakers & Work Bench were a few of the retailers
who carried this innovative furniture which was also editorialized in publications from the
NY Times & San Franciso Chronicle to Metropolitan Home & Home Mechanix.

• WALL GRABBER  • A-TAGERE  • TECH-TAGERE  • QAD-X • TABLES FOR YOU

 

the '90's

First Ideas saw great growth in the 90’s, continuing to bring the most innovative concepts in
giftware to the market. We also added a full line of decorative pet products as this market
exploded & began Saratoga Trunk & Furnishings Co. which was dedicated to design & decor
that fit the style of the moment whether for vintage reproductions or cutting-edge cool.

VIDEO VEGETABLES  • KABLOOMS  • PUMP 'EM UP  • HABICAT HIDEAWAYS

 

2000--present

After 911, Americans felt the need to create beautiful living spaces that felt safe & full of
comforts. To meet this desire, Saratoga Trunk grew, adding many new categories
including jewelry & accessories. First Ideas  added WebHeads computer companions,
Recordable ChatterPots, 1st National Mattress Bank & Call of the Wi
ld mugs.

• WEBHEADS  • CHATTERPOTS  • CALL OF THE WILD  • ANTIQUITIES  •
• LUNA de MAR  •  SEA & SKY • BIRD OF PARADISE